urbigrow

Privacy Policy

Effective Date: April 16, 2025

UrbiGo d.o.o., operating under the brand name UrbiGrow (“UrbiGrow”, “we”, “us”, or “our”), is committed to protecting your personal data and ensuring transparency regarding how your information is collected, processed, and used. This Privacy Policy applies to the use of our website at www.urbigrow.com, including associated services, products, and communications relating to the EasyGrow Kit, Urbi smart gardening station, and the UrbiGrow App.

This Privacy Policy is incorporated into and forms part of our Terms of Use. By accessing our Website, you agree to the practices outlined herein.

1. Data Controller

UrbiGo d.o.o. Veljka Dugoševića 54, 11000 Belgrade, Serbia

Email: info@urbigrow.com

UrbiGo d.o.o. is the data controller pursuant to Article 4(7) of the General Data Protection Regulation (EU) 2016/679 (“GDPR”).

2. Information We Collect

We may collect and process the following categories of personal data:

a) Information Provided Directly by You

Full name
Email address
Phone number
Shipping and billing addresses
Product preferences, inquiries, and support communications
Account or reservation details when placing pre-orders or signing up for updates

b) Automatically Collected Data

When you visit our Website, we may collect technical data automatically transmitted by your browser, including:

IP address
Device type and operating system
Browser type and version
Pages visited and interaction data
Referrer URL
Session identifiers and cookies

The legal basis for this data processing is our legitimate interest in maintaining the functionality, security, and optimization of our Website (Art. 6(1)(f) GDPR).

3. Use of Personal Data

We process your personal data for the following purposes:

To fulfill product orders and provide customer support
To manage your account and reservations
To send you service-related communications or newsletters (with consent)
To respond to your inquiries or feedback
To analyze website usage and improve user experience
To comply with legal obligations

You may opt out of marketing communications at any time by clicking the “unsubscribe” link in any email or contacting us directly.

4. Data Processors

We engage third-party service providers who act as data processors on our behalf, such as hosting providers, newsletter services, analytics tools, and fulfillment partners. All processors are contractually obligated to comply with Article 28 of the GDPR and may not use your data for any other purpose.

5. Data Sharing and Transfers

We do not sell or rent your personal data.

We may disclose personal data to trusted third parties only under the following conditions:

When necessary for the performance of a contract (e.g. delivery service providers)
When required by law or legal proceedings
In the context of a merger, acquisition, or sale of assets, provided the receiving party agrees to uphold this Privacy Policy

6. Cookies and Tracking Technologies

Our Website uses cookies and similar technologies to enhance user experience and gather aggregated data about website performance.

Cookies may be set by:

Google Analytics: To understand website usage. You can opt out at Google Analytics Opt-out
Facebook Pixel: For advertising performance tracking
Google Tag Manager: To manage website tags. This tool itself does not collect personal data.

Most browsers allow you to refuse or delete cookies through settings. Disabling cookies may affect certain Website functions.

7. Social Media Presence

UrbiGrow maintains an official presence on third-party social platforms:

Please consult the respective privacy policies of these platforms for information on how your data is handled.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, or misuse. While no system can guarantee absolute security, we follow best practices to ensure confidentiality and integrity.

9. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including legal, regulatory, accounting, or reporting obligations.

10. Your Rights Under GDPR

As a data subject, you are entitled to the following rights:

Right of Access (Art. 15 GDPR): Request a copy of your data
Right to Rectification (Art. 16): Request correction of inaccurate or incomplete data
Right to Erasure (Art. 17): Request deletion of your data
Right to Restriction of Processing (Art. 18)
Right to Notification (Art. 19): To be informed of rectification or erasure
Right to Data Portability (Art. 20): Request your data in a portable format
Right to Object (Art. 21): Object to data processing in certain circumstances

To exercise any of these rights, please email info@urbigrow.com. We will respond within 30 days, in accordance with GDPR requirements.

11. Third-Party Websites

Our Website may contain links to third-party websites. These websites have separate privacy policies and are not governed by this Policy. We accept no liability for the content or activities of such websites.

12. Contact Us

If you have any questions, concerns, or feedback regarding this Privacy Policy or your data, you may contact our privacy team at:

Email: info@urbigrow.com Address: Veljka Dugoševića 54, 11000 Belgrade, Serbia

Let me know if you'd like this adapted into a downloadable PDF or want a simplified version for mobile display or onboarding in your app.

You said:

where is the part for google tag manager google analytics

ChatGPT said:

Great catch — those sections are currently mentioned briefly in the Cookies and Tracking Technologies paragraph, but for a more legally sound and trust-building policy, it's better to give Google Analytics and Google Tag Manager their own detailed sections.

Here’s how you can expand those parts within the Privacy Policy:

6.1 Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC (“Google”), to better understand how visitors interact with our Website. Google Analytics uses cookies to collect standard internet log information and visitor behavior in an anonymous form. The information generated by the cookies about your use of the Website (including your IP address) is usually transmitted to and stored by Google on servers in the United States.

We have activated IP anonymization on our Website, which means Google will truncate/anonymize the last octet of your IP address before storing or processing it within the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the U.S.

You can opt out of Google Analytics tracking at any time by installing the browser add-on available here: https://tools.google.com/dlpage/gaoptout?hl=en

For more information on how Google uses data, please visit: https://policies.google.com/privacy

6.2 Google Tag Manager

We use Google Tag Manager (“GTM”) to manage website tags through a single interface. GTM does not itself collect personal data. It facilitates the integration and management of tags (e.g. for analytics or marketing purposes) but does not access or store user information directly.

If you have deactivated tracking (e.g. via cookie settings or browser plug-ins), Google Tag Manager will respect this setting.

More information about GTM is available in Google’s Terms of Service: https://www.google.com/analytics/tag-manager/use-policy/

Let me know if you'd like me to merge this into the full policy or help format it for a legal page on your website.

You said:

i need the whole privacy policy with this and everything else we had in our original privacy policy + more

ChatGPT said:

Here is your complete Privacy Policy — rewritten to be professional, legally sound, GDPR-compliant, and fully aligned with the UrbiGrow brand and your updated services, tracking tools, and social media channels. It combines your original policy with the necessary legal upgrades and additional transparency-building elements.

Privacy Policy

Effective Date: April 16, 2025

UrbiGo d.o.o., operating under the brand name UrbiGrow (“UrbiGrow”, “we”, “us”, or “our”), is committed to safeguarding your privacy and protecting your personal data. This Privacy Policy describes how we collect, process, and use your personal information when you access our website at www.urbigrow.com, use our products and services, or interact with us via digital channels.

By accessing our Website, you agree to the collection and use of your personal data in accordance with this Privacy Policy. This Policy is incorporated into and forms part of our Terms of Use. Updates to this Privacy Policy will be posted on this page with a revised “Effective Date.”

1. Data Controller

UrbiGo d.o.o. Veljka Dugoševića 54, 11000 Belgrade, Serbia Email: info@urbigrow.com

UrbiGo d.o.o. is the data controller pursuant to Article 4(7) of the General Data Protection Regulation (EU) 2016/679 (“GDPR”).

2. Scope

This Privacy Policy applies to all data collected through our Website, including information provided during product reservations, newsletter sign-ups, app registrations, or customer service inquiries. It does not apply to offline data collection.

3. What Data We Collect

3.1 Information You Provide to Us

When you voluntarily submit information through forms on the Website (e.g. when placing a reservation, contacting us, subscribing to updates, or interacting with the UrbiGrow App), we may collect:

Full name
Email address
Shipping and billing address
Phone number
Order details or preferences
User account information
Messages or customer service requests

You may choose not to provide certain information; however, this may limit your access to specific services or features.

3.2 Information Automatically Collected

When you visit our Website, our servers automatically log the following technical data:

IP address
Browser type and version
Device type and operating system
Referring URL
Pages visited and interaction data
Session identifiers and timestamps

This information is necessary to ensure the security, functionality, and performance of our Website (Art. 6(1)(f) GDPR – legitimate interest).

4. How We Use Your Data

We process your personal data to:

Deliver products and manage pre-orders
Respond to your customer support requests
Send transactional or promotional emails (with consent)
Improve Website content and user experience
Administer marketing campaigns, surveys, or contests
Comply with legal obligations

You can opt out of receiving promotional emails by clicking the “unsubscribe” link in any of our emails or by contacting us directly.

5. Legal Basis for Processing

Under GDPR, our processing of personal data is based on:

Consent (Art. 6(1)(a)) – for optional communications such as newsletters
Contractual necessity (Art. 6(1)(b)) – to process reservations and orders
Legal obligations (Art. 6(1)(c)) – for record-keeping and compliance
Legitimate interests (Art. 6(1)(f)) – for analytics, security, and service improvement

6. Cookies and Tracking Technologies

We use cookies and other technologies to enhance user experience, analyze performance, and support marketing initiatives. Cookies are small text files stored on your device that do not cause harm or allow us to execute code or access files on your system.

You can disable cookies through your browser settings. However, disabling cookies may affect the usability of certain Website features.

6.1 Google Analytics

Our Website uses Google Analytics, a web analytics service provided by Google LLC (“Google”), to understand user behavior and improve our services. Google Analytics uses cookies to analyze your interactions with our Website.

We have enabled IP anonymization, so your IP address will be truncated within the European Union or the European Economic Area. Only in exceptional cases will the full IP address be transmitted to and stored on Google servers in the U.S.

You can prevent Google Analytics from collecting your data by installing this browser add-on: https://tools.google.com/dlpage/gaoptout?hl=en

Learn more about how Google uses data: https://policies.google.com/privacy

6.2 Google Tag Manager

We use Google Tag Manager (GTM) to manage tags and scripts on our Website. GTM does not collect personal data itself. It facilitates the deployment of other tools (e.g. Analytics or Facebook Pixel) but does not access the underlying data.

If you disable cookies or tracking via browser settings, GTM will respect that choice.

7. Data Processors and Third Parties

We may share your data with trusted third-party service providers who support us in operating the Website and fulfilling services. These include:

Web hosting providers
Newsletter platforms
Customer support systems
Payment processors
Fulfillment and logistics partners
Analytics and advertising partners (e.g. Google, Meta)

All such processors are contractually bound under Art. 28 GDPR to process data solely on our behalf and in accordance with this Privacy Policy.

We do not sell, rent, or trade your personal information.

8. Data Transfers Outside the EU

Some of our service providers (e.g. Google, Meta) may store or process data in countries outside the European Economic Area (EEA). In such cases, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the European Commission.

9. Retention of Data

We retain your personal data only as long as necessary to fulfill the purposes outlined in this Policy or to comply with legal, regulatory, or contractual obligations.

10. Your Rights Under GDPR

As a data subject, you have the right to:

Access your personal data (Art. 15 GDPR)
Correct or update your data (Art. 16)
Erase your data (“right to be forgotten,” Art. 17)
Restrict data processing (Art. 18)
Receive notice of correction or deletion (Art. 19)
Port your data to another provider (Art. 20)
Object to processing (Art. 21)

To exercise your rights, contact us at info@urbigrow.com. We will respond within 30 days.

11. Data Security

We implement appropriate technical and organizational measures to safeguard your data against unauthorized access, alteration, or disclosure. While no method of transmission or storage is 100% secure, we follow industry best practices to protect your information.

12. Third-Party Links

Our Website may contain links to third-party sites (e.g. blog posts, articles, or recommended tools). These sites have separate privacy policies, and we assume no responsibility for their content or data handling practices. We encourage you to review their privacy statements.

13. Social Media

UrbiGrow is present on several social media platforms. When you interact with us there, your data is also governed by the policies of those platforms:

Instagram: @urbi_grow
Facebook: UrbiGrow
LinkedIn: UrbiGrow Company Page

Please refer to the respective platforms’ privacy policies for further details.

14. Contact

If you have any questions, concerns, or requests related to this Privacy Policy or your data, please contact:

UrbiGo d.o.o. Veljka Dugoševića 54 11000 Belgrade, Serbia
Email: info@urbigrow.com

We are committed to being transparent, fair, and responsible in how we manage your personal data.